SVRE is derived from the full name of the founder, Selini Vlataki Ratih Eleni, and is pronounced sev-re or se-vre.

The brand was born out of a deep passion for fashion and a desire to create something meaningful. Through SVRE, Selini aims to combine her love for design with a personal touch, always surrounded by the people who inspire her. The collection is centered around comfort and ease, with pieces designed to be simple yet chic—perfect for casual outings like meeting friends for tea or going on a laid-back date, whether day or night. The clothing is intended to be versatile, offering both style and comfort for all body types, at any time of the day.

Each piece in the collection is named after Selini’s closest friends and loved ones. Their ongoing support and input have played a key role in the development of the brand, and naming the garments after them is a way to keep them close throughout the journey. Some of the names in the collection also hold personal significance for Selini, carrying deeper meanings that reflect her values and connections. Every name is a reminder that they are part of this vision.

We are all about embracing effortless elegance with a focus on comfort and timeless style. Crafted from premium linen, cotton, silk & birkin knit, our collections offer the perfect blend of breathability, softness, and durability, making you feel as good as you look. We believe that beauty lies in simplicity, so we design each piece to be as versatile as it is pretty—perfect for every day, every occasion. Whether you’re lounging at home or stepping out for brunch, our clothes are made to move with you, keeping you cool, relaxed, and stylish, no matter the moment.

At SVRE, we believe in creating beautiful clothing with integrity. Our designs are crafted with care by skilled artisans, ensuring fair working conditions and a commitment to sustainable practices. We work closely with trusted manufacturers who prioritize respect, fairness, and safe environments for every worker. Each piece is made with passion, not exploitation, because we want you to feel as good as you look.